"Most design publications—especially of the web design variety—are obsolete (or at least due for a new edition) after a few years. That’s where Mike’s book is different. It would’ve been good 20 years ago, and I’m confident it’ll still be good in another 20 years."
"At one time, in the nineties, everyone was a “webmaster,” then for a while they were “site editors” or “site managers” and now they’re “product managers.” A website — even one as simple as Twitter — is no longer a singular thing; it’s a multitude of things from all over the place."
"There was a time a few years ago on the early-blog-era internet “community” basically meant cultivating a healthy cadre of regular commenters, the better to have a sort of virtual street team to share your stories with friends via email or IM or–in decreasingly rare cases for a couple of years–their own blogs. Social media in all its incarnations, from Facebook to Tumblr, has largely obviated that part of comments: most people on the internet are sharing content just fine."
"there are pieces of content you create that are interesting, and there’s some that are not.” And the 12 percent doesn’t just apply to users. Business Pages meanwhile only get 16% of their fans seeing each post, which is why Facebook is launching its new “Reach Generator” to help marketers buy extra distribution of their Page posts on the ads sidebar, in the web and mobile news feed, and even on the logout page."
"The reality is that you can build a sustainable business without “going viral” and this point is not understood well among techies or investors. The connotation “going viral” typically means having a viral growth coefficient of greater than 1. For every user that comes on your platform, he or she refers 1 additional user. This ensures a service will “hockey stick”."
"Social networks exist to sell you crap. The icky feeling you get when your friend starts to talk to you about Amway, or when you spot someone passing out business cards at a birthday party, is the entire driving force behind a site like Facebook."
