Services Performed:

Social Media Marketing • Content Marketing • SEO • PR • Media Placement • Lead Generation • Contest Marketing

Baby-G is a division of Casio watches geared towards younger girls. Their watches use soft, bright colors and come in a variety of interesting styles that range from fashionable to sporty.

The Process

We also hosted Twitter parties based around TV shows that featured popular celebrities and fashion designers. By encouraging users to tweet while using targeted hashtags, they competed for prizes while promoting the brand.

Sweepstakes and lead acquisition campaigns were another part of our strategy that converted followers into tangible email addresses.

Tim Basso – Digital Marketing Manager at Casio America, Inc.

“I’ve had the pleasure of working with Anchor since April of 2014 and consistently rely on them for social media management, help with engaging and growing our social media communities, lead generation and developing our social campaigns. Anchor Social is an asset to any Marketing Manager, and I would gladly recommend them to anyone looking to develop their digital presence.” 

The Results

The results of our content marketing campaigns raised brand awareness, reach, and likes by over 300% over the course of a few years.

Interested in expanding your own brand’s reach? Feel free to contact us and we’ll be glad to help you out.