YouTube Red Starts Today
Starting today, YouTube will be rolling out a new subscription service for its users, called YouTube Red. We’re sure that name that won’t be confused with any other internet, uh, services out there, but what does this mean for you and your content?
What is It?
YouTube Red is a subscription based service that allows users to enjoy videos without those pesky ads. This applies to every device where you are logged into your account, such as your desktop, mobile device, game systems, and some smart TVs. There’s also an option where you can download videos and save them for offline viewing later.
In the future, YouTube partners will be able to create content exclusive for YouTube Red subscribers, but they are currently limiting that to some of their bigger content creators currently.
The service costs $9.99 a month and also includes access to their Google Play Music service. If you are currently paying for a Google Music subscription, you will receive YouTube Red as well. However, there are some international restrictions.
Starting today, there is a one month free trial option being offered by YouTube.
What Does This Mean for My Viewers?
Currently, it simply gives them another option for viewing your content. It’s up to them if they want to watch your content as they always have with advertisements, or to pay for the subscription to remove them. They may be locked out of exclusive content in the future if YouTube partners decide to create videos for subscribers only.
How Does This Affect Me as a Creator?
This is where things get tricky. If you’re using YouTube as a platform to share your videos and ideas with the goal of converting leads to your website, you shouldn’t have to worry too much. Just keep creating your content as usual and promoting your videos on your usual outlets.
If, however, you rely on the revenue earned from advertisements on your videos, this is where things get interesting. Ideally, YouTube is saying you will still earn revenue based on the subscription money, even if your viewers aren’t seeing ads. In reality, it’s still unclear how the revenue gets divided, and how much goes to YouTube, its music service, and the creators.
One thing that is clear is that you still need to create engaging content if you want to see results from creating videos. YouTube Red still has a long way to go before we can accurately assess how it is affecting the platform, but in the meanwhile, keep creating useful, relevant content that people will want to share.
What are your thoughts? Will you be subscribing to YouTube Red? Let us know in the comments below, or reach out and contact us to see how we can help start your next video marketing campaign.