If you’ve been working in the marketing world for quite some time (or are just starting out!) you’ve probably realized it’s important to understand every aspect of your demographic. As strange as it sounds, you also have to know when they’re awake, sleeping, and engaging with your content the most. In this blog, we’ll take a look at some quick tips that can help you schedule your content!
Do Your Research
If you’re putting time, effort, and money into your content, you obviously want people to see it. This all starts with developing a posting schedule for each account. Yes, you probably guessed: it’s going to start with research.
Each demographic is different. High schoolers are going to be checking their social media pages at different times than a 9-5 blue collar worker, who is going to be online at different times than a stay at home parent, and so on. Start by looking at your demographic and creating a rough estimate of what you expect their average schedule to be like.
Also pay attention to which platform you’re going to be using. Those on LinkedIn are going to be active at different times than others that use Facebook or Twitter. 3:00 PM is a good soft target for most pages, but experiment and see what works best for your channels. You can always reschedule tomorrow’s post.
Scheduling isn’t just about what time you post your content, but how often, and at what rhythm. Curating content is a great way to fill in the blanks in your daily calendar that will keep your company looking active and encourage engagement.
Three times a day is a good target for a maximum amount of posts. It allows you to cover a large spread of the day and hit your audience at multiple targeted times. Beware of posting too often. Posts that are grouped too closely together will come across as spammy. If your audience feels like you’re clogging their feeds, they’ll be much more inclined to unfollow you.
Remember, quality is always more important than quantity. You want to make sure you are providing your audience with great, relevant content over just putting something out. If you are curating content, make sure it’s relevant to your audience. Providing consistent, good content is a sure way to keep people engaged with your company.
Use Your Tools!
Once you start scheduling consistent content, you may feel overwhelmed, especially if you are managing multiple accounts. Luckily, a few smart developers out there have created some great tools to keep your content on track.
These tools will let you schedule for multiple platforms, so you can keep track of everything separately, or post to some or all of them simultaneously.
We hope these quick tips will help you create the perfect schedule for your content. If you have any suggestions of your own, or have some more questions, leave a comment below or feel free to contact us!