With So Many Options, Which Platform is Right for You?
Google+, Facebook, Twitter, Instagram, LinkedIn, Pinterest, Tumblr, should I stop? No? You got it: Flickr, VK, Tagged, Evernote…I think you get the point. There are a ton of Social Media sites that have potential value for you and your company. So the million dollar question has to be: which medley of these platforms should my brand be using? It’s a back to basics question, but if you’re just starting out in the digital marketing world, it’s an important one.
Why Social Media?
The first step to deciding what platform to use is to figure out why you want to use it. What’s your purpose for entering the world of social media? Are you trying to build locally, nationally, or globally? Or maybe you’re trying to build professional connections. You want to define your goals before hastily making half-thought out accounts on sites that are worthless for your business. For instance, we have noticed that Facebook is great for creating a community around your brand, where Twitter is a better resource for business to business connection. LinkedIn is strictly professional, while Instagram has room for fun and creativity. Know the social norms and details of each social media site before creating that account.
Find Your Demographic
Now that you have your goals, it’s important to figure out the other side of the equation: your demographic. Who are you targeting your business to and what is their social media platform of choice? Facebook is great for a general older audience, but did you know that most young people prefer Instagram as their social media platform of choice? What about the arts and crafts community? They’re going to be over on Pinterest building boards and sharing like-minded content. Are you looking to draw in celebrities, politicians, and news junkies? Twitter is going to be your best option. Go where your audience is, and use the communication norms of that site in relation to your industry to gain the most traction.
Lastly, you need strategy. Like stocks, you want a healthy amount of diversification. Don’t limit yourself to just one platform, but you don’t need to sign up for everything either. Sharing to Google+ will give you a major SEO boost. Facebook allows your content to reach a wider audience, especially if you start using ads. Instagram is great for connecting with a younger audience and making your business more personable. Whichever platforms you choose, just remember to like, share, and post on all of them. Find communities to join and engage with others!
Which social media platform do you use? Are you sure it’s the right one? Give us a ring and we will be glad to help you decide what’s right for your brand!