If you’re a content or digital marketing company that manages multiple social media pages for different clients, it’s easy to feel like you’re being torn in a million different directions. Finding your “social media voice” for each client is something that takes time and effort before you find what works. Once you have a clear direction, you’ve probably realized each of your pages sounds different. You can use humor with some accounts, but not all. Another client requires technical language. Yet another needs more slang.
When you wear many masks, it’s difficult to keep all of your voices straight. Here are some tips to avoid going crazy when you hop between social media accounts!
Work One Account at a Time
You have to write Facebook posts, bang out a blog, fill up a Twitter buffer, and respond to messages. Take your time and work through one account at a time. Once you find yourself “in the zone,” follow through by completing as much for one client as you can. The nature of your schedule may not allow for you to do everything in a row, but group as much as you can together to keep each voice and tone consistent.
Plan Content in Advance
If you’re building a schedule, it can be helpful to plan out posts or blogs for the entire week. Pick a day for each of your clients and complete your work a week in advance. This allows you to take on one persona per day. After you roll out your new schedule, you’ll get used to the pattern you set out for yourself, making it easier to work with each account.
Once your schedule is all set up, you can also start paying attention to the engagement you’ve been getting on your posts. Adjust your posting schedule as necessary, especially if your content is set to automatically go post.
Refresh Your Memory
Before you sit down to write anything, go over previous posts and blogs you’ve written for that client. This will prime your brain and get you in the mindset of the account. This also gives you a chance to catch up on strategy, allowing you to see what worked and what didn’t. Adjust your new content as necessary.
Don’t forget to respond to messages and engage with your users in the meanwhile! We’ve written about keeping social media social before, and it’s an easy thing to do on the fly when you’re refreshing yourself for the account.
Use Available Tools
Organization is key. Without it, you’ll have to sort your content out later, which can be a frustrating, time wasting experience. There are a few ways you can help keep your accounts straight.
Google Chrome allows you to add different users that you can switch between with the click of a button. Make a different “Person” for each client and log in to their social media platforms. Google will remember the login info for each separate person, meaning you can keep each profile separate. This makes it easy to promote content and stick with the same voice. Feel free to customize the browser with different backgrounds and styles to help you remember which profile you’re working with!
Tools like BufferApp can help you schedule Twitter posts for each account. The application does a great job of keeping each account separate, so you can see which one you are working with. If needed, you can even schedule and post the same content to multiple accounts at once. It’s a great flexible tool that will help keep you sane when jumping between accounts.
Whatever you do, don’t tear your hair out! If you find yourself overwhelmed trying to flip from one account to another, take a break, look away from the screen, and clear your mind.
It’s easy to get stuck in the mindset of one account or another, but with these tips, we hope you’ll have an easier tip switching between your many masks. Have any suggestions of your own? We want to hear them! Leave a comment below or contact us with any other questions, comments, or concerns!