We’ve been talking a lot about content marketing these past few weeks, and with good reason. Creating relevant content through photos, videos, and more is not just the way of the future for marketing, but the future of the way we consume media. It’s important to understand where we’re going if you want to be on the cutting edge of the latest trends.
These changes are reflected in social media. Recently, Facebook held their F8 conference for developers, and Mark Zuckerberg gave a presentation that outlined the trend of content on social media. It started with text, simple and to the point. Photos followed soon after (which puts their acquisition of Instagram into perspective). Currently we are in the middle of an explosion in video content, as seen in the rise of Vine, Snapchat videos, and auto-play Facebook videos. Next, Zuckerberg predicts that virtual reality will be the next major wave of content to sweep our news feeds.
Zuckerberg isn’t just throwing speculation around. He’s already put his money where his mouth is when Facebook purchased the VR headset Oculus Rift back in 2014. This consumer-oriented device will allow users to step into another world and virtually explore videos in a full 360 degree radius.
In fact, virtual reality videos have already been showing up on YouTube thanks to GoPro. You can check a few of them out here. If you are on a mobile device, you can use its internal gyroscope to pan around the video. If you’re on a browser, you can click-and-drag on the video to zoom around.
What does this mean for you as a content marketing agency? Start putting your thinking caps on. We’ve gone over blogs, photos, and videos before, but VR is a whole new realm that offers seemingly unlimited possibilities. You could create a video that hides objects or logos that you can ask viewers to find. Allow someone to virtually tour a space or examine your product. Create a funny skit that puts the viewer at the center of the situation. Even simply being artistic and creating a unique video that is branded for your company will be enough to create engagement.
Getting your hands on the equipment to produce these videos may be a few short years down the line, but with Amazon offering cheap cardboard headsets that are compatible with mobile devices, the tools are already in the hands of the consumers. The market already exists, and is waiting for the content to be filled in. If you’re one of the first companies to ride this trend, it will propel your content marketing campaign high above the others.
With YouTube already supporting these videos, and Facebook promising compatibility in the very near future, the writing is already on the wall that VR applications will go beyond its original intended market as a video game peripheral. This will be something that will be available to every consumer, and a new way to consume content. We’re still riding the wave of video marketing, but it’s never too early to start looking to the future.