Social Media Should Be Social!

by Matt Staudt

It’s easy to get swept up in the vanity of social media. You can share your photos, write what you’re currently doing, say what’s on your mind, and ignore anyone else. The ironic thing is that social media is supposed to be just that – social.  Sharing posts, leaving comments, and favoriting other people’s content is what it’s all about! Your business should be no different. If you want to have a truly great presence on social media, it’s time to start making friends.

I Want to Thank…

Give your followers a shout out! That blogger who linked your article, the stalking fan who likes everything you have ever put out from the beginning, and even your co-workers who are giving it 100% all the time for your industry. Nothing says “thank you” like recognition that is seen by all of your company’s followers sent by the official brand account. It’s a quick and easy way to make your business seem approachable and friendly, and can keep up the morale for your employees.

Be Professional with Professionals

LinkedIn is a great resource for you to connect with professionals and gain access to a whole new variety of marketing tools. It’s also a great way to make friends within your industry and help each other out. Endorsing your friends and colleagues on LinkedIn is a quick and easy way to give them a boost and better your public image. If you endorse them, there’s also a chance they’ll turn around and endorse you, making schmoozing on LinkedIn a win-win for everyone. If you really want to make an impression, you can write them a longer recommendation. It’s something that can take more thought to put together, but isn’t so time consuming in the long run when you think of the relationships that could be developed.

Give the Audience what They Want

After managing the day’s posts and checking your analytics, make sure to head over to your page and answer your fans’ questions. Even if they sound negative or unhappy, reach out to them with an alternative form of communication to help them out with their problem. If someone gives you positive feedback, like it and get back to him or her. Just let your fans know that the page they took the time to comment on is truly social. It will foster more engagement in the future and do wonders for your brand’s image!

Encourage Interaction

Ask your fans a question, encourage them to send in photos, or run a simple contest that opens a dialogue. If you’re selling a product (say, a watch company), encourage users to send in “fan shots” that have a chance of being featured on the page! Take a simple survey and respond to user answers. Ask a question about your brand that lets the consumers openly express their opinion. Be fun and creative with your audience, and you’ll have more respect and brand loyalty than you could ask for!

Having trouble thinking of anyone but yourself? Let Anchor Social show you how to play nice with others while expanding your brand’s image (two for the price of one!) Leave a comment or get in touch and we will be happy to pave your road to community engagement!