by Matt Staudt

Properly Optimize Your Images for SEO!

When you’re trying to improve your SEO for you page, don’t forget about images! It’s one of the easiest ways to optimize content on your page. Whether you’re running an e-commerce business, a corporate web page, or just a small business site, images can generate a lot of traffic if utilized correctly.

But wait! I thought that search engines couldn’t see images? Well that’s sort of true. They can see the pixels of the image, but they cannot see content of the image. What I mean is that a human searching the web sees a photo of a car and knows exactly what they are looking at. Search engines don’t have that kind of understanding, they just know it’s an image with 1000 pixels.

So how can you get the search engine to see what humans see? It’s quite simple, really. With a good file name and alt-attribute, you can give the AI a better understanding of what that image is. The file name is simply what you name your file. Make sure to include the keyword that you want to turn up for search! The alt-attribute is basically for slow connections or errors and shows an alternative text in replacement of the image itself. Again, make sure to use your keywords.

You also want to pay attention to file size. One of the things the all mighty Google AI will look at is how fast your page loads. A slow loading time is considered user unfriendly. If you only have a few photos on your page, don’t sweat it. But when it comes to sites that have maybe a dozen or so images, size matters!

Make sure you’re using the correct file type! There are three big ones that most website developers use. They are JPG, PNG, and GIF.


JPG – It’s all about compression with this one. You can actually adjust how much the image is compressed, which will discard information the human eye won’t really see. It will also make your file size smaller!


PNG – This one is used for its transparent nature. If you have a background that should display transparent, PNG is perfect (JPGs are not transparent). These files can be large, though so watch out.


GIF – These are really used for logos and small icons because they are pretty low quality. If it’s plain and simple you’re after, GIF is what you want. But be wary, as the quality of these pictures isn’t the same as PNG or JPG.


Optimizing images is a simple, but important step when it comes to increasing your SEO. All it comes down to is image name and file size! Remember, the AI can’t see the images itself, but you can describe what it depicts. If you need any help optimizing your photos, give us a shout!