You’re a retail store owner who sells products, either online or in the store. You’ve set up all your social media pages and are posting daily. You have great website that displays all of your products and information. Great!
But how do you tie them all together? In this blog, we’ll take a look at some tips you can use to convert your social media and content marketing efforts into sales!
Be the Expert
People will buy from those they feel know their brand and industry. The easiest way to do this is to start writing blogs about your field. Get into the nitty gritty details, don’t be afraid to be technical, and use hyperlinks where appropriate to link back to your website.
If you take the time and effort into creating great blogs, your public image will be all the better for it. By proving you’re the expert in your field, people will place the confidence of their dollar in your pocket.
Newegg is a great example of a tech company that provides blogs on a number of topics from how to browse their website, to industry news, and product comparisons. They’re a good website to look at if you need help with blog ideas.
Know Your Consumer and Your Products
While we’re on the topic of blogs, don’t be afraid to show off your own wares and rank them based on a particular preference. Top Ten TV’s on a Budget. Five Classic Records For Metal Heads. Five Great Gift Ideas for Mother’s Day. Three Essential Dorm Room Posters.
The content you can create like this can easily be converted to sales. At the end of each entry in your list, provide a price and link where they can purchase your product. If you did a great job of explaining your product in the description, you’ll want to capitalize on the confidence you built with the consumer. As long as you give them a chance to purchase the product or find more information, you’ve done all you can to convince them on a sale.
Blogs like these require a creative mind and a good understanding of your consumers and your products. Try to think of interesting lists that speak to a particular group or a specific niche. Odds are, someone out there is searching exactly for the type of content you can provide. If you can appear at the top of a search engine’s results for your keywords, you’re going to see a tremendous increase in sales.
Social Media is a great way for you to interact with your fans and customers. If you maintain a good social presence and interact with them, they will keep you in mind the next time they’re in the market for a product you sell.
Be funny, be smart, and be aware of ongoing events. Is it high school graduation season? Make a post that wishes all the new graduates luck! If you’re a smaller local business, don’t be afraid to comment on local happenings, offer support, and celebrate with local fairs and festivals!
The more “human” your social media voice is, the more organic engagement your followers are going to give you. By taking advantage of events like graduations, holidays, and other events, you may spur someone to take a visit to your website to pick up that gift you reminded them of, or that dorm room lamp they’re going to need.
Contests and Discounts
Running a contest through your social media channels is a great way to gain likes and promote your brand awareness! It also looks good for your public image. Encourage your winners to take a photo with their new product, if appropriate, and feature it on your page!
Offering discounts to social media users is another great way to push sales from your social media channels. Make a discount code that is only available to Facebook users, or Twitter users, and so on. This gives those who engage with you on that particular channel a sense of exclusivity, which will make them more likely to purchase a product from your website.
Converting your social media presence to sales is a process that is going to be different for everyone. Don’t be afraid to experiment with something new, and leave old strategies in the dust. If you have a great tip we missed, or want to add your own, feel free to leave a comment below or contact us with any questions!