You’ve heard the term countless times before (most likely from our own blogs as well!), but in order to be successful in the digital marketing world, it’s important to master the art of the keyword for SEO.
The reason why keywords are so important is quite simple. Search engines “crawl” web pages in order to index them for search. They look for terms in URLs and metadata in order to sort them to come up for search. Without properly formatting your keywords, it’s possible that your page might not come up at all.
By definition, a keyword is a word of phrase that describes the content in your web page. Simple, right? If you’re writing a blog about the feeding habits of Emperor penguins, you can probably already think of a few before I even ask. “Penguins” and “diet” are easy words that are going to come up a lot in the actual content. They describe what you’re writing about. An easy trick to figuring out a good starting point for keywords is to simply ask “What would I search for if I was looking for this information?”
When it comes to SEO, keywords are simple to understand, but can be tricky to master. The idea behind having strong keywords is to increase your search engine optimization, which means helping your website or article come up higher in search rankings. That’s why it is important to pick strong keywords that you know people are going to search.
For starters, it’s a good idea to begin an article or blog post with a strong keyword in mind and build your content out from there. Perhaps when writing your penguin article, you initially want to talk about how Emperor penguins think squids are delicious. However, to someone unfamiliar with the information, focusing your keywords on squids in particular is going to limit your SEO. Instead, broaden your topic in order to hit terms like “diet”, “feeding habits” or “food source”, which are words that are most likely going to be searched. After you hook your audience, you can get into all the juicy details about squid delicacies.
Before you even start typing, make sure to check the keywords you’ve chosen. Plug them into your favorite search engine to see if similar content comes up. You may realize you have to adjust your terms! Research is important, especially when it comes to keeping up with the competition. See what other people are using and notice if it’s a match for the content you want to create. You may find a related term that works better!
After selecting your keyword, you want to make sure to include it in every section of your article. Work it into your header, the website URL, the meta description, and make sure to hit the term in the body of your content two or three times. It’s important to place keywords logically without overusing them, otherwise you run the risk of coming across as spammy. If you are using WordPress, Yoast is a great tool that will help you keep track of how optimized your blog is for search engines.
Images should also be given special attention. Make sure to include keywords in your alt-text and image title so the search engines can crawl and index it. It’s important to remember that only text and URLs can be indexed, not images, so it’s possible you are missing out on SEO by not properly formatting pictures.
That’s it! Quite simple, right? If you need any help finding keywords or understanding SEO, feel free to contact us, and we’ll be glad to help you out!