As content marketers in the digital world, it’s important to keep up to date on changes to various social media platforms! Here’s a list of some recent changes this week that you should be aware of:
Instant Articles: Load Articles Faster
This week, Facebook announced they will be introducing their “Instant Article” feature, which promises a faster reading experience for mobile users. Facebook has been loading articles inside their own app for quite a while now, but developers have realized it can take a good eight to ten seconds for the page to appear.
Instant Articles seeks to rectify the issue, promising load times “as much as ten times faster than standard mobile web articles.” The changes also include a more interactive experience with tilt-to-pan images, audio captions, and the ability to comment at any specific point in the article.
Many content producers such as National Geographic and The New York Times have already started participating in Instant Articles. Their reasons are fairly obvious. The faster and more interactive your content is, the bigger the audience you can pull towards your brand. Facebook will be developing Instant Articles over the coming months and taking feedback from users in the meanwhile.
Exposure to Diverse Information
Facebook’s news feed may be simple to read, comment, and share, but behind the scenes, an array of complex algorithms and statistics curates what users see. They recently conducted a study to keep track of how links are shared and what shows up in users’ news feeds. Their findings are not that surprising, showing users interact with links that may contradict their personal beliefs or interests.
There’s not much you can do to change how your content shows up in news feeds, but it’s important information to keep in the back of your mind. If your posts are not political, this is less of an issue, but if you are creating content that falls critically on one side of an issue or another, you may not be getting the reach you thought.
Pulitzer Prize Winners Announced via Twitter
There are no major platform changes to Twitter this week, but they did recently announce Pulitzer Prize winners were simultaneously announced on the social media platform. This speaks to the increasing power Twitter has among social media platforms. If you aren’t using it for your business, what are you waiting for? Start tweeting!
Better Search for Instagram
Currently, finding specific images on Instagram can be a hassle. The developers have taken note and are seeking to make the experience more robust for users looking for trending news or simply see more images than the current interface allows for.
The acquisition of Instagram by Facebook has opened up a wealth of options developers will begin exploring. This includes “teaching” Google how to search for specific Instagram images, something that is currently not viable because the platform is all image based.
This is something we are looking forward to being implemented in the future. This will increase the longevity of the content you create, allowing users in the future to search for it again or see it for the first time. Creating timeless, worthwhile content will certainly be a priority, and something to keep in mind when composing your next image.
Anchor Social is a full service content marketing agency. If you have any questions about how you can use these changes to help your company, or just have content marketing questions in general, feel free to contact us and we’ll be glad to help you out!
Found a social media change we missed? Leave a comment and tell us about it!