Here at Anchor Social, we’re always looking for new ways to promote content and increase engagement. While most of our efforts focus on defining an audience and carefully targeting our promotion to specific groups, every once in a while you have to let chance take over.
And who doesn’t like to waste a few minutes (that quickly turn into hours) using StumbleUpon to quickly window shop around the internet? For those of you not familiar, StumbleUpon is an application that users can use to find new content and pages on the web based on their interests. Users click the Stumble button in their browser or mobile device and are taken to a random web page of their interest.
Needless to say, the roulette based nature of the application can have major benefits to your business if the right eyes catch it. We’ll walk you through the steps to get you started!
After you’ve made a StumbleUpon account, you’ll have the option to add a new page. Here you can select parameters that look awfully similar to some WordPress templates. After pasting a link to your content, choose an appropriate category, add tags, a comment for SEO purposes, and you’re done! It’s really that simple.
If you’re serious about using StumbleUpon as a marketing tool, there are a few ways you can increase your chances of having your content come up and be shared, but it all starts with the creative process.
When you sign up for a StumbleUpon account, you’ll notice a wealth of categories to choose from. These range from accounting, to virtual reality, to zoology, and everything in between! While it is highly likely your content already falls into one category or the other, using StumbleUpon’s list to shape your next post, article, or photo will make sure you’re in line with the service’s pre-selected list. Building your content from a specific category is a great way to increase your chances of coming up and being shared.
The way your content looks is also very important. Keep in mind that when many people hit the “Stumble” button, they are already putting pressure on the mouse to click it again before the page even loads. Whatever you are sharing has to be interesting in passing. Use a visual hook like an eye catching photograph or strong title to grab the reader and prevent them from stumbling past your page. This means that for blogs and articles, long blocks of text are almost always an instant pass. Have a strong, colorful header image followed by a title that will pique reader interest in order to increase your success on the platform.
Perhaps most importantly, make sure to treat StumbleUpon like other social networks such as Facebook and Google+. Join groups, participate in discussions, and make sure to share other people’s stumbles. This makes you seem like an organic user instead of a self promoter. Also make sure to check out what other keywords and categories your peers are using to promote their content. The more you engage with others, the more your own content will be engaged with.
A StumbleUpon marketing strategy may not be the first thing you think of when you sit down to discuss social media and content marketing, but if your content is interesting and fits the format, you could see a major increase in traffic. Keep in mind there are no official analytics tools StumbleUpon, so keep an eye on your site’s traffic for any large spikes to keep track of your success.